


Evie Lee Smith II — Helping creators, leaders, and brands build with purpose through spiritual counseling, live production, brand strategy, and talent management.
We deliver exceptional results in everything we do, ensuring your satisfaction at every step.
Our experience brings skill and passion to every project, no matter the size.
Proven outcomes that speak for themselves and make a meaningful difference for your business.
As a visionary creator and strategist, Evie Lee Smith II believes that highly impactful brands and careers are built from the inside out. Through her agency, Lucrative Persistence, she seamlessly bridges the gap between soul and strategy, offering grounded spiritual counseling alongside high-level brand building and talent management. Whether she is guiding an artist's career or refining a company’s digital footprint, Evie's mission is to empower leaders to align their inner purpose with their public power

The Visibility Gap Workshop
Stop being the best-kept secret in your industry. Join me for a 30-minute deep dive where we audit brands, sharpen pitches, and close the gap between your talent and your revenue.

July 8th Virtual Networking Mixer, featuring Chamber member 𝐄𝐯𝐢𝐞 𝐋𝐞𝐞 𝐒𝐦𝐢𝐭𝐡 𝐈𝐈, 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐄𝐎 𝐨𝐟 𝐋𝐮𝐜𝐫𝐚𝐭𝐢𝐯𝐞 𝐏𝐞𝐫𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐞
In "𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐢𝐬 𝐭𝐡𝐞 𝐏𝐢𝐭𝐜𝐡: 𝐇𝐨𝐰 𝐭𝐨 𝐒𝐡𝐨𝐰 𝐔𝐩, 𝐒𝐭𝐚𝐧𝐝 𝐎𝐮𝐭, 𝐚𝐧𝐝 𝐆𝐞𝐭 𝐁𝐨𝐨𝐤𝐞𝐝," Evie will share practical strategies for building a strong personal and business brand, communicating your value with confidence, and making a lasting impression that opens new opportunities.

Joy+Soul is performing for Fredrick Pride Weekend June 26-28, 2026

Joy+Soul is leading a sound bath experience and guided meditation in Downtown Los Angeles, CA

Sponsor AT&T

Diverse group of people receiving a sound bath and guided meditation from Joy+Soul

Joy+Soul using a rainstick during a sound bath experience in Los Angeles,CA

Joy+Soul providing a corporate sound bath experience at Soho House Little Beach Malibu 2026

Joy+Soul provides a corporate sound bath experience at Soho House Little Beach Malibu 2026

On set of Joy+Soul video shoot, Evie Stackz is directing

On Joy+Soul video shoot set with Assistant, Antwon Smith and Cineamatographer, Kurly Soul

Joy+Soul promotional flyer for her performance at Tha Juice Joint in Los Angeles,CA

Performing Affirmation Artist, Joy+Soul performing on stage

Joy+Soul flyer

Film Producer Clayton Guiltner and Recording Artist Evie Stackz at The Los Angeles Film School

Evie Stackz promo flyer

Evie Stackz promo flyer for performance at R&G Records in Inglewood, CA




Joy+Soul Finding Joy in the Journey Album Listening Event 2024

Soul Healing Retreat with Joy+Soul in San Juan, Puerto Rico Sept 2024

Soul Healing Retreat with Joy+Soul and attendees 2024

Live Streaming TikTok Set Up for skin care brand The Ordinary 2024

Shuronda Robinson of Adisa Communication + Austin Women Dress for Success social media campaign 2024

Director Evie "Stackz" Smith on set for Adisa Communications + Austin Women Dress for Success social media campaign 2024

Lead Assistant Director Evie "Stackz" Smith and crew on set of CEO Sisters in Shreveport, LA 2024

Lead Assistant Director Evie "Stackz" Smith works alongside Director OG Troy Nalls for Adisa Communications Boots N Bling in Austin, TX 2024

The Joy+Soul Experience Album released Jan 26, 2023

Collaborating Voices, Joy+Soul, Evie "Stackz" Smith, Houston Radio Boss Kiotti 2023

Joy+Soul, Evie "Stackz" Smith with the Love Has No Limits Day Proclamation in Houston, TX 2023

Adisa Communications Corporate Event for Austin-Bergstrom International Airport 2023





Have a question or looking to work together? Drop your name and email below. Once you submit, I'll email you the right intake form to get us started.

My new ebook memoir, Reclaimed: A Journey Back to Yourself, is officially available. Inside, I share the exact five-stage Reclamation Framework to help you move through life's transitions and step into your true power.